Maintaining the security of your data and ensuring that you are in control of how your data is handled is a priority at Guy Perry Ltd. We are dedicated to ensuring that we are transparent about the data that we collect about you, how we use it and the conditions whereby we may disclose your data to others. We will ensure that your data is kept secure and that you are aware of the steps we have taken to ensure the security of your private information.
Guy Perry Ltd takes the security of your data very seriously and strictly adheres to guidelines published in the United Kingdom Data Protection Act 1998 and the General Data Protection Regulation 2016/679 which is applicable from 25th May 2018.
Personal data we collect
We will only collect relevant data to enable us to carry out the service you have requested or accessed, below we have set out in more detail about the personal data we collect and why we collect it. We review our retention periods regularly and will only hold your data for as long as it is necessary for the original purpose it was collected for, as required by law or as set out in any relevant contract we have with you.
To make an online vehicle service or MOT booking via www.guyperry.co.uk or over the phone, we require your name, contact information and vehicle details. This information is required so that we can arrange your booking for you, we may also send you a booking reminder and follow up by text or email.
If you have purchased a vehicle from Guy Perry Ltd our aftersales system will have stored your information, along with your service and MOT due date. We will send you our yearly service/MOT reminder as we feel it will be in your Legitimate Interest to know when these events occur. You can object to receiving these reminders at any time.
As an existing customer, should you choose to book your next service via our service reminder we may use a cookie to pre-populate your details to avoid you having to type in details on subsequent visits.
If you do not visit our dealership for more than 26 months, your details will be deleted for marketing purposes but may be retained for Contractual Obligation had you purchased your vehicle from us within the last 7 years.
When you search for a new or used vehicle on our website we may store information on the vehicles you searched for and viewed in a cookie so that we can provide personalised content, and suggest other vehicles you may also be interested in.
If you enquire about one of our vehicles we require your name, email address and contact telephone number to able us to respond to your enquiry. We will continue to discuss your enquiry with you for up to 6 months after your initial enquiry or if applicable, the new vehicle you enquired about becomes available (whichever is greater).
Test Drive or Courtesy Car
If you book a test drive or take a courtesy car from our service department we require a copy of your driving licence, we will store a copy of this in case of any speeding, parking or other motoring offence that may occur.
Sell your car
If you request a valuation for your current vehicle we require your vehicle details including registration number, mileage, plus your name, email address and telephone number so that we can send you your indicative valuation.
If you decide to purchase a vehicle from Guy Perry Ltd, at the point of sale under a Contractual Obligation we will collect your full name, address, contact number, date of birth, driving licence details, payment details, details of the vehicle you are buying and, if applicable, details of the vehicle you will be using as a part exchange. Your details will not be used for marketing purposes unless you provide consent for us to do so. If you purchase a new vehicle we will be Contractually Obliged to send your details to the manufacturer for warranty, registration and recall purposes.
If you require finance for your vehicle purchase, we will require additional information including marital and housing status, number of dependents, previous address, occupation, employer, business address and bank details, in addition we will also require proof of address (i.e. utility bill) and any other relevant information. With your permission this information will be passed to our selected finance partners.
Your personal information will be stored within your deal file which will be stored for 7 years. At the end of your finance agreement we will contact you to discuss your end of finance arrangements and where applicable arrange the required arrangements to fulfil the contract – for example end of finance term vehicle return and appraisal.
In Dealership Visit
We operate CCTV in our dealership to monitor our premises, therefore your image and vehicle registration may be captured and stored for up to 30 days.
Contact by phone
Should you call our dealership or should we contact you in response to an enquiry, your phone call may be recorded and will be retained for a maximum of 3 months. The recording will be used for quality and training purposes only.
How we may use your personal data
Where you have provided consent;
Guy Perry Ltd uses your personal data for electronic marketing purposes and we may contact you to update you in accordance with your selected marketing preferences.
• via email, text message, post or telephone with offers, services and other related products.
You have the right to opt out of receiving promotional communication at any time.
Where there is a legitimate interest;
We may use and process your personal information where it is necessary for us to pursue our Legitimate Interest as a business for the following purposes;
When visiting our website, we may collect data directly from you as set out in this notice, as well as analysing your browsing and purchasing activity, both online and in dealership, along with your previous response to marketing communications.
The results of this data (collected by Cookies) allow us to ensure that we contact you with information on products and offers that are relevant to you. To do so, we use automated profiling software.
Guy Perry Ltd recommend that you accept cookies for the following reasons
• They enable us to customise elements of our websites for you to provide you with relevant content and offers based on your previous browsing history.
• We are able to recognise how many users are accessing our website so that we can ensure we have enough capacity and that our pages load within an acceptable time for visitors.
• It helps us to identify errors with the website and resolve them effectively.
• They allow us to collect statistical, anonymous information about how our visitors browse our site so that we can improve customer experience.
• It informs us which sections of our site are the most popular and how we can improve those that do not perform well.
Website Banner Marketing
If you visit our website, you may receive personalised banner advertisements whilst browsing other websites including but not limited to search engines and social networking. Any banner advertisement you will see will relate to products you have viewed whilst browsing our website on your computer or other devices.
These advertisements are provided by Guy Perry Ltd using ‘Cookies’ placed on your computer or other device. You can remove or disable cookies at any time – see our cookies policy for more information.
You may receive advertising based on information about you that we have provided to the social media platform or because, at our request, the platform has identified you as having similar attributes to the individuals whose details it receives from us.
For the Prevention of fraud and other criminal activities
To undertake credit checks for finance
To correspond and communicate with you
To comply with a request from you in connection with the exercise of your rights
For example – where you have asked us not to contact you for marketing purposes, we will keep a record of this on our systems in order to be able to comply with your request.
For accuracy of data
In order to keep our data up to data and accurate improvements made be made to our database e.g. by consolidating records we hold about you.
We may need to process your data to manage your queries, complaints, or claims and may result in us contacting you by the contact details you have previously provided.
Where required to perform a Contract with you;
We may use and process your personal data where it is necessary for the performance of a contract with you or in order to take steps at your request before entering into a contract with you including for the following purposes;
• To exchange information for warranty/ aftersales to the relevant manufacturer of your vehicle.
• The purchase of a vehicle
Where it is in your Vital Interest;
We may use your personal information to contact you if there are urgent safety or product recall notices to communicate to you or where we otherwise reasonably believe that the processing of your personal information may prevent or reduce any potential harm to you.
Where required to comply with our Legal Obligation;
We will use your personal data to comply with our Legal Obligation including: (i) to assist HMRC, the Police, the Driver and Vehicle Licensing Agency (DVLA) or any other public authority or criminal investigation body; (ii) to identify you when you contact is; and (iii) to verify the accuracy of data that we hold about you.
Some cookies used on this website are essential in order to enable you to move around the web-site and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, like shopping baskets or e-billing, cannot be provided.
Some cookies used on this website collect information about how visitors use a website, for in-stance which pages visitors go to most often, and if they get error messages from web pages.
These cookies don’t collect information that identifies a visitor. All information these cookies col-lect is aggregated and therefore anonymous. It is only used to improve how a website works.
Some cookies used on this website allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features.
These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Cookies may also be used to improve the user experience and to enable some of the functionality provided by this website.
Please note that some cookies may be placed by third party service providers who perform some of these functions (or other services) for us. Cookies are used on this website for the following third party services: Google Analytics, LinkedIn Follow button, Facebook Like Button, Twitter Follow button, Google +1 button, AddThis social bookmarking tool, YouTube videos. Some of these services may be used to track your behaviour on other websites and we have no control over this.
By continuing to use this website without adjusting your browser’s cookie settings, you agree that we can place these cookies on your device.
As is true with most websites, our server will automatically log data regarding each visit such as your IP address, browser type, referring/exit pages, and operating system. We may use this information to monitor server errors, server administration or to monitor visitor behaviour. It is not possible for this to be disabled on a per-user basis so you must leave this website (and the inter-net entirely) if you do not agree to this happening.
When you provide us with your personal data we may ask you to set your marketing preferences with us so that you can choose (if any) the information you’d like to hear more about.
From time to time, we may ask you to refresh your marketing preferences by asking you to confirm that you consent to continue receiving marketing information from us.
You have a number of rights in relation to your personal information under data protection law. In relation to certain rights, we may ask you for your information to confirm your identity and, where applicable, to help us search for your personal information. Except in rare cases, we will respond to you within 30 days after we have received this information or, where no such information is required, after we have received your request.
Accessing your personal information
You have the right to ask for a copy of the information we hold about you by emailing or writing to us. This will be provided in a readable format (CSV) or PDF free of charge. We may not provide you with a copy of your information if this concerns other individuals or we have another lawful reason to withhold that information.
Correcting and updating your personal information
The accuracy of your information is important to us, if you change your name or address/email address, or you discover that any of the other information we hold about you is inaccurate or out of date, please let us know.
Withdrawing your consent
Where we rely on your consent as the legal basis for processing your personal information, as set out under ‘How we use your personal data’ section, you may withdraw your consent at any time by contacting us
Objecting to our use of automated processing
You may contest to a decision made about you based on automated processing by contacting us.
Erasing your personal information or restricting its processing
In certain circumstances, you may ask for your personal data to be removed from our systems by emailing or writing to us Unless there is a reason that the law allows us to use your personal information for longer, we will make reasonable efforts to comply with your request.
You may also ask us to restrict processing your personal data in the following situations;
• Where you believe it is unlawful for us to do so.
• You have objected to its use and our investigation is pending or you require us to keep it in connection with legal proceedings.
In these situations, we may only process your personal information whilst its processing is restricted if we have your consent or are legally permitted to do so, for example for storage purposes, to protect the rights of another individual or company in connection with legal proceedings.
Transferring your personal information;
Where we rely on your consent as the legal basis for processing your personal information or need to process it in connection with your contract, as set out under section ‘How we use your personal data’ you may ask us to provide you with a copy of that information in a structured data file. We will provide this to you electronically in a CSV file.
We may not provide you / transfer you a copy of your data if this concerns other individuals or we have another lawful reason to withhold that information.
Complaining to the UK data protection regulator;
You have the right to complain to the Information Commissioners Officer (ICO) if you are concerned about the way we have processed your personal information. Please visit the ICO website for further details.
How to contact us
Please contact us if you have any questions about our privacy notice or information we hold about you by using the Contact form in the Contact Us section of the website.
Changes to your Privacy Notice & Cookies Policy
Any changes we make to our Data Protection & Privacy, Information and Cyber Security Policy or Privacy Notice in the future will be published on this page.
This notice was last updated: 4th May 2018